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Making Media: Creating Effective Stimuli to Study Effects of Race/Gender in Electronic Media

Las Vegas, NV | Saturday April 11, 2015; 1-5pm

Preferred Registration Deadline:  April 1, 2015 | Registration Form


This workshop will focus on developing effective stimuli for studying the effects of race and gender on audiences using electronic media; the workshop will focus on deploying audio, video, and interactive content for research, including using video games, virtual worlds, and social media. Although some research questions and hypotheses can be tested using pre-existing media content, many cannot, and study-specific stimuli may be required to appropriately and effectively manipulate categories of difference.

Workshop Overview

The workshop will be divided into four major sections: (1) Personal and Research Introductions, (2) Dos and Don’ts of Making Media Manipulations, (3) Group Breakout Design Sessions, and (4) Critical Feedback and Sharing of Strategies. By the end of the workshop, attendees will increase their knowledge of media manipulation strategies and available resources for making different types of media including print, video, audio, and digital content. Participants are encouraged to come prepared with a working research question to focus their methodology; registered participants will receive an email 1 week before the workshop requesting this RQ but it is not required for attendance.

 Workshop Goals

This workshop is designed for:

  • Faculty & Students
  • Quantitative & Qualitative Researchers
  • Research Methods Instructors
  • Practitioners Interested in Media Effects


The topics covered in this workshop will be valuable to many different types of instructors and researchers at different levels in academia and industry. Quantitative experimental researchers will learn about important trends, strategies, and related prior research that manipulate race and gender while controlling for other aspects of content. Qualitative researchers, including those using interview and focus group methods, will also benefit from this exploration of media production as we move towards an increasingly participatory media culture. This workshop will also be of value to instructors of research methods courses, as the nuanced strategies of manipulating media are not often addressed in methods textbooks.

About the Facilitator

Charisse L’Pree Corsbie-Massay, an Assistant Professor at the S.I. Newhouse School of Public Communications at Syracuse University ( will facilitate the workshop. Trained in social psychology, critical media studies, and media production, Dr. L’Pree’s research investigates how individuals construct identity using media through a variety of methods including experimental studies, interactive interventions, and rhetorical investigations. Her interdisciplinary skill set draws on the highest standards required by academic research and the hands-on aspects of producing content to meet those standards.