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For Immediate Release: March 25, 2024
Contact: Heather Birks |

Washington, D.C. – Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century by Dr. C. Ann Hollifield, University of Georgia & Dr. Amy Jo Coffey, University of Florida has been selected for the 2024 BEA Textbook Award.

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century is the first comprehensive skills-based textbook to be published in the rapidly growing professional specialty of media analytics.  The book was developed in response to the Broadcast Education Association’s more than two-decades long effort to encourage universities to develop media analytics curricula in order to meet the industry’s ever-expanding demand for professionals skilled in data analysis and data-driven decision making.   

Dr. C. Ann Hollifield is Professor Emeritus at the University of Georgia and a senior research consultant for NGOs working on news media viability projects around the world.  Her research focuses on media economics and management. In 2004, she developed a graduate certificate program in media analytics at the University of Georgia, one of the first in the field. Hollifield is author/editor of 9 books and nearly 50 other research articles, book chapters, and reports, and she has taught professional media management and journalism development workshops on five continents. Prior to her academic career, Dr. Hollifield was a journalist and senior manager in television and newspapers. 

Dr. Amy Jo Coffey is associate professor in media management at the University of Florida, where she also developed the online master’s degree and certificate programs in audience analytics. Coffey teaches courses in media/audience analytics and media management, including innovation and entrepreneurship. Her media management research explores strategic competition and new media spaces, media markets and ownership, and audience diversity issues.  Coffey has published 20 journal articles and three book chapters, has made 28 conference paper presentations, and has been a featured speaker on numerous panels. She began her career at CNN in Atlanta and worked as a local journalist at radio and television stations in Georgia, Tennessee, and Ohio. 

“We are honored by this recognition of our textbook by BEA,” said Hollifield. “Creating ‘Media Analytics’ was a fully equal, multi-year partnership that drew upon our complementary expertise and experiences in this field.  We are especially grateful to BEA for its dedication to media analytics education, and to executive director Heather Birks for her enthusiasm and support of our efforts to create this text.” 

“We also thank our industry colleagues who generously shared their time and expertise with us, and the media research companies whose data donations made ‘Media Analytics’ the hands-on teaching tool that it is,” Coffey said. “We are deeply grateful to everyone who contributed to the textbook’s success. They have played a valuable role in preparing the next generation of analysts.”  

The BEA Textbook Award was established in 2020 to recognize an outstanding textbook written by a BEA member(s) in the field of broadcasting and mass communication.  Each year the recipient will be recognized at BEA’s annual convention in Las Vegas. 

About the BEA Convention – BEA’s annual convention is held in conjunction with NAB Show in Las Vegas every spring.  Co-located next door at the Westgate Hotel and Casino, BEA’s annual convention attracts 1,200 educators and students with 250 sessions, events, research panels, technology workshops and an exhibit hall, making BEA the largest conference partner of NAB Show. 

About the Broadcast Education Association (BEA) – BEA is the professional association for professors, industry professionals and graduate students interested in teaching and research related to electronic media and multimedia enterprises. There are currently more than 2,500 individual and institutional members worldwide. Visit  for more information. 

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