Now Media: The Evolution of Electronic Communication (4th Edition, 2021, Focal Press), by Norman J. Medoff & Barbara K. Kaye has been selected for the 2022 BEA Textbook Award.
Norman J. Medoff (PhD, Indiana University) is a professor and co-director of the Advanced Media Laboratory in the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and overseen the productions of many students. His scholarly work has been published in numerous journals, trade and consumer magazines and textbooks on the Internet, mass media, television production and electronic media. He is also a past president of BEA.
Barbara K. Kaye (PhD, Florida State University) is a professor in the School of Journalism & Electronic Media at the University of Tennessee-Knoxville. Her research focuses on the impact of the Internet, blogs, social media, and other digital technologies on political viewpoints, media use, and audience behaviors and attitudes. She also studies the uses and effects of profanity on broadcast and cable television programs. She has co-authored five textbooks and her scholarly work has been published in numerous academic journals.
Now Media: The Evolution of Electronic Communication (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of electronic media developments from the beginnings of broadcasting to the latest digital innovations. The book has been a staple in mass communication and communication history courses. The fourth edition includes a new chapter on virtual reality technology and also a discussion of the impact of COVID-19 on media consumption habits.
