After attending the session, “Beyond ChatGPT: Get smarter about AI in your teaching and research” with Debora Wenger, Ernest Kung, and Ben Ramos,I thought long and hard about my relationship with artificial intelligence. 

As a college student, I have a lot of papers to write and homework to complete on a daily basis. I also have radio shifts and content to produce in a timely manner. Could ChatGPT help me out? More than likely. It is in the world and it is in our lives. The important thing is how we as a community relate to and work with AI. 

ChatGPT is described as an AI tool that “can compose essays, describe art in great detail, create AI art prompts, have philosophical conversations, and even code for you.”

Debora Wenger from University of Mississippi says that AI will be with us for a long time, “this is not going away.” But, we have a path to take with this new technology. Wenger said, “Our job is to figure out how to use it ethically and responsibly.”

If ChatGPT and artificial intelligence are in this world (especially in media) for the foreseeable future, I wanted to know what ChatGPT thought about the future of technology. So, I asked it.

I created an account and got to business with the easiest interview that I will probably ever complete. Since AI is becoming such a huge topic, I figured that AI should tell me the future of its own kind.

Here is a transcript summary of the interview and the future of broadcast media, according to the AI chat bot. 

Q: What is the future of broadcast media?

A: “The future of broadcast media is likely to be heavily influenced by the ongoing digital revolution. The rise of streaming services, social media, and other digital platforms has disrupted the traditional broadcast model, forcing media companies to adapt or risk obsolescence. To remain competitive, broadcasters will need to continue investing in digital infrastructure and content production, while also exploring new revenue streams such as subscription services and targeted advertising. In addition, the increasing use of data analytics and artificial intelligence could enable broadcasters to better understand their audience and personalize their content, leading to more engaged viewers and increased loyalty. However, the future of broadcast media will depend on the industry’s ability to navigate these changes while maintaining high journalistic standards and providing valuable, trustworthy information to the public.”

Q: How will ChatGPT impact broadcast media?

A: “First and foremost, ChatGPT could be used to automate certain aspects of content creation, such as writing news summaries or generating closed captions for live broadcasts. This could help media companies reduce costs and increase efficiency, while also freeing up journalists and other content creators to focus on more complex tasks… However, it’s worth noting that ChatGPT and other AI language models are not without their limitations. For example, they may struggle with nuanced language or cultural context, which could lead to errors or misinterpretations.”

Q: Will broadcast media end with AI?

A: “No, it’s unlikely that broadcast media will end with AI. While AI has the potential to automate certain aspects of content creation and improve the efficiency of media companies, it cannot replace the creativity, insight, and critical thinking skills of human journalists and content creators. AI is a tool that can be used to augment human expertise, but it cannot replace the value that humans bring to the table in terms of storytelling, analysis, and editorial decision-making. Furthermore, while AI can generate text and other types of content, it’s important to note that this content is only as good as the data and algorithms used to create it. Without careful oversight and quality control, AI-generated content can be misleading, inaccurate, or biased. This underscores the importance of human involvement in the content creation process, to ensure that the content is accurate, trustworthy, and valuable to audiences. In short, while AI will undoubtedly play a growing role in broadcast media, it is unlikely to replace humans altogether. Instead, AI will be used in conjunction with human expertise to create more engaging, efficient, and personalized content for audiences.”

ChatGPT has a future in broadcast media.