BEA Media Analytics Workshop 
Saturday, April 6 | 9:00 am – 4:00 pm
Ballroom G

This workshop is designed to teach faculty members how to incorporate media analytics in their classrooms across different disciplines, such as journalism, public relations, communication studies, advertising, and audience research. Specifically, this workshop is divided into two sessions. The first session will offer faculty members with the first-hand experience on using different analytics tools, such as Google Analytics, Facebook Insights, Chartbeat, Sharerocket, etc. in their classrooms. The second session is focused on media analytics course design, learning objectives, pedagogical techniques, ad examples of exercises. The cases and datasets are available to demonstrate for those training participants.
Participants are encouraged to bring their personal laptops to the Workshop.

Moderator: Miao Guo, Ball State University
Panelists: Cheryl Hollifield, University of Georgia
Mike Reilley, Arizona State University

9:00 – 10:00 am:  Designing Media Analytics Curricula and Courses: Critical Knowledge and Skills Sets
For the past year, Dr. Ann Hollifield has been traveling across the country interviewing leading professional media analysts across all sectors of the media industry: television, radio, podcasting, newspapers, magazines, digital news sites, film, recorded music, sports marketing, social media, advertising and public relations. 

In this session, she will outline the insights she has derived from those interviews about the key knowledge and skill sets professional analysts require. Participants in the workshop will collaboratively engage in discussing the complex challenges of designing effective curricula and courses in media analytics.

The workshop also will focus on the approaches to building media analytics units into professional media skills courses.  As analytics become increasingly important to content decisions, content creators – whether journalists, film producers, music artists or PR professionals — need to understand media analytics and its role in their creative work.

10:00 – 10:15 am: Break

10:15 – 11:45 am:  Using Assignments that Teach Media Analytics Skills
This session discusses different approaches to developing effective media analytics assignments.  Participants will have the chance to practice and develop their own media analytics skills by working through media analytics problems.

11:45 am – 1:00 pm: Lunch Break

1:00 – 4:00 pm: BEA Digital Tools Training Session

1:00 – 2:00 pm: Google Dataset Search and data scraping in Google Sheets
You’ll learn how to track down reliable datasets using this Google tool created in the last year. We’ll also show you formulas and tools to scrape data out of tables online. And we’ll work with Tabula.Technology (download to your computer prior to the session) to scrape .PDFs. Session materials can be found at

2:05 – 3:00 pm: Google Flourish Graphics in Teaching and Research
Use Google Flourish to visualize data in your research and teach your reporting students how to build these interactive charts that can work on the web and on the air during a standup. During this session, we’ll create an interactive line chart using this innovative chart- and map-building tool. In addition, you’ll get extra exercises to take back and use in classes. Session exercise can be found at

3:15 – 4:00 pm: Teaching Digital Analytics
We’ll discuss website and Twitter analytics and how to teach students to track them effectively. We’ll also show you how to write and visualize traffic reports so managers, executives (and your dean) can better understand the importance of such analytics. And we’ll show you how to integrate analytics into a newscast and drive engagement with readers.

Mike Reilley
Mike is an SPJ digital trainer who has taught Google News Initiative tools to more than 4,700 journalists and educators in the past three years. He also is co-founder of and trainer in the MediaShift Training Network, a team of digital trainers who teach in newsrooms and journalism schools around the world. When he’s not on the road doing trainings, he teaches data and multimedia journalism at the University of Illinois-Chicago, where he is a visiting professor. A former reporter at the LA Times and web editor at the Chicago Tribune, Mike served for 13 years as a faculty member at Northwestern, Arizona State University and DePaul University, teaching digital journalism to hundreds of students and professional journalists. He holds journalism degrees from the University of Nebraska-Lincoln (undergrad) and Northwestern University (masters). Mike founded and updates the research site The Journalist’s Toolbox ( for SPJ and runs the Chicago neighborhood news site, The Red Line Project ( Twitter: @journtoolbox | Email: