Media Management & Content Strategies Division
The mission of the Media Management & Content Strategies Division is to (1) enhance the teaching and research of electronic media management, sales and programming, (2) Provide a forum for the presentation of juried and non-juried scholarly research in those areas, (3) Enhance networking between faculty and management, sales and content strategies professionals, and to (4) Provide a forum for the exchange of effective learning and teaching techniques. (Note: In Spring 2025 the division changed its name, and the BEA board approved the change. The division will discuss and vote on the revised mission this year.
Leadership
Chair: Rasha Allam
American University in Cairo
rallam@aucegypt.edu
Vice Chair: Salma El Ghetany
American University in Cairo
s.elghetany@aucegypt.edu