College Professors Thought Leadership Seminar

SEMINAR OVERVIEW

The College Professors Thought Leadership Seminar is taking the world of research to new levels.  Time Warner executives will lead college faculty on an in-depth tour of how research permeates each and every department in a media company.  The agenda changes each year to follow the evolving industry, and topics covered include marketing for hit syndicated TV shows, launching on-demand content platforms, programming and consumption trends and internships.

This 1 1/2 day seminar is limited to 35 attendees and you must be a current Individual Member to apply (accepted applicants will pay for their own housing and travel, but there is no additional registration fee).

The Time Warner MediaLab, located within Time Warner Center on New York’s Columbus Circle, provides an unprecedented destination for testing engagement throughout the entire consumer experience. The facility offers different everyday settings for conducting studies including a 50-seat theater, an in-home style living room, a consumer retail area with a mock checkout, an eye-tracking station and gaming stations, all observable live by researchers both at the lab and around the world.

The lab incorporates testing for consumer emotion through biometric monitoring devices that measure a participant’s physiological responses to content. The center’s virtual testing room is configured for eye-tracking studies that test the effectiveness of content and ads on PC/web, television and mobile devices.