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The Library of American Broadcasting Foundation Presents the 2016 Historian Award to: A Word from Our Sponsor, by Cynthia B. Meyers

Washington, D.C. – The Library of American Broadcasting Foundation (LABF) is pleased to announce the winner of its 2016 Historian Award to Dr. Cynthia B. Meyers for her book, A Word from Our Sponsor: Admen, Advertising and the Golden Age of Radio, which uncovers the hidden but formative role of advertising agencies in the development of American broadcasting.

The LABF supports a broadcast archive housed at the University of Maryland, College Park, Maryland. Dr. Meyers has graciously agreed to donate a copy of her book to the archives.

LABF will award Dr. Meyers a $5,000 check at the Broadcast Education Association’s annual convention (BEA2016) in Las Vegas on Monday, April 18. Ginny Morris of Hubbard Broadcasting and current Chair of the Foundation; Joyce Tudryn of IRTS and also a LABF Board member and W. Lawrence Patrick, Managing Partner of both Patrick Communications and Legend Communications, a media brokerage and radio group owner respectively, will represent LABF and award Dr. Meyers the check at BEA2016. “LABF thanks BEA for undertaking this award judging,” said W. Lawrence Patrick. “We support their dedication to media research and appreciate the good relationship between BEA and LABF.” After receiving her award, Dr. Meyers will present a session focused on her book, A Word from Our Sponsor, and discuss the formative role the advertising industry played in constructing US network broadcasting.

In 2015 LABF and BEA partnered to establish the annual Broadcast Historian Award. With the support of LABF, BEA will annually award $5,000 to an educator who has published or produced work specifically related to broadcast history. The award will be given to an author of a book or a producer of a documentary/multimedia project in alternating years. A call for the 2017 Broadcast Historian Award, for a creative project, will be available this summer.