Canon U.S.A. Showcases Products In A Smaller Exhibit Booth

By: Jacob Hall, Abigail Clark

LAS VEGAS, Nev. – At the NAB Show this year, the Canon U.S.A. booth was smaller than in previous years, but what it lacked in size, it was able to make up in product showcasing. 

Len Musmeci, Sr. Mgr. of Professional Production Systems at Canon U.S.A., said that with the show being back in person, they were able to cater to all of their key markets. 

“We have a whole host of solutions to roll out here,” Musmeci said. “Broadcast, education, house of worship and cinema – we’re targeting all of our key markets here. At the NAB Show itself, it’s become like the premiere market for anything motion video and motion capture.” 

Musmeci said that although creative tactics were used to reach out to customers while everything was virtual, overall sales remained steady.

“The need for imaging equipment actually spiked a little because suddenly news agencies and broadcasters were filming from home so everyone needed a camera and a unit,” Musmeci said. “You know, every corporation was doing virtual meetings and virtual town halls. The houses of worship were streaming their services now to all their congregations to make sure that they stayed in touch with their communities and kept them tied together. So, we really saw a lot of creativity and an increased use of all imaging equipment across all the markets and all the ranges.”