PromaxBDA Creative Educators Forum (CEF) is an industry-led seminar designed to build a stronger connection between the academic community and the television marketing, promotion and design industry. Faculty and students will learn from top marketing, creative and digital media executives leading the charge in television marketing, promotion and advertising. Television marketers, short form writers and creatives work in an interdisciplinary environment where marketers are content creators, designers are storytellers and writers are producers and editors. With this interdisciplinary lens, PromaxBDA worked with the different BEA interest divisions to design each session to provide relevant information to all interest divisions.
Attendees of PromaxBDA CEF will walk away with key industry insights, a stronger connection to television executives and knowledge of how to build a thriving, creative career in television marketing. Sessions will include:
With sports being one of the last bastions of live appointment viewing in television, marketing, and all the components of marketing, each event plays a critical role in the success of any sports media brand, from emerging media and digital platforms to innovative approaches to publicity and social marketing.
• Learn the critical marketing and promotions strategies used by the biggest players in sports to build brands and audiences.
• Be exposed to some of the best creative in sports media marketing.
• Explore power of storytelling in its short form to drive audiences to tune in and build loyal fan bases.
Speaker: Aaron Taylor, VP Marketing, ESPN
Top marketing executives chart the changing landscape of the television marketing and promotion industry from local station news to
traditional broadcasters to the niche networks of cable television.
• Learn the latest in what it takes to brand and launch a network, promote its shows and engage audiences.
• Gain insights into evolving trends that challenge how executives look at the companies and audiences they engage.
• Hear what skills are in high demand, what experiences hiring managers value and where the opportunities exist for talent.
Speaker: Nick Belperio, SVP, Marketing, Fox Broadcasting Company
Storytelling is at the core of television marketing and audience engagement – it's about entertainment. Now more than ever, writers must understand and feel at ease working in the short-form landscape. From concept writing to digital storytelling, those trained as long-form writers have an incredible opportunity to build successful careers in marketing and promotion departments. If you love the challenge of storytelling or if you teach writing, this session is a must-attend.
• Learn how to build a thriving career as a short-form writer from creative executives who worked up the media pipeline.
• Leave with industry-tested tools and approaches needed to become a successful short-form writer, producer and editor.
• Faculty will receive sample curriculum, lesson plans and projects that they may seamlessly integrate into courses.
Speaker: Linda Button, Brand Personality Expert, Tooth+Nail
Today, marketers are content creators, leveraging emerging technologies to drive audience engagement with a television show,
between tune-in and seasons. The constantly changing landscape of media and technology demands in marketers the agility to disrupt,
innovate and extend strategies, tactics and creative processes to connect audiences to content in compelling and sustainable ways.
• Hear how television marketers use technologies to move content and engross audiences with network brands.
• Learn what technologies and trends keep executives up at night.
• Identify what skills are in high demand.
• Hear case studies that spotlight innovations in interactive media and emerging technologies.
Speaker: Gordon Ho, CEO, GKH Media; President, MyMovieDeals.com
With sports being one of the last bastions of live appointment viewing in television, marketing, and all the components of marketing, each event plays a critical role in the success of any sports media brand, from emerging media and digital platforms to innovative approaches to publicity and social marketing.
Top marketing executives chart the changing landscape of the television marketing and promotion industry from local station news to
traditional broadcasters to the niche networks of cable television.
Storytelling is at the core of television marketing and audience engagement – it's about entertainment. Now more than ever, writers must understand and feel at ease working in the short-form landscape. From concept writing to digital storytelling, those trained as long-form writers have an incredible opportunity to build successful careers in marketing and promotion departments. If you love the challenge of storytelling or if you teach writing, this session is a must-attend.
Today, marketers are content creators, leveraging emerging technologies to drive audience engagement with a television show,
between tune-in and seasons. The constantly changing landscape of media and technology demands in marketers the agility to disrupt,
innovate and extend strategies, tactics and creative processes to connect audiences to content in compelling and sustainable ways.