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Keefe, a broadcast television sales executive whose varied experience includes positions within an advertising agency, a “rep” firm, major stations and a leading station group, joined Hearst-Argyle Television, Inc. in 2001 as vice president, sales, and today helps oversee sales efforts at the Company’s 28 television stations. Keefe previously was vice president, sales and marketing for Post-Newsweek Stations, Inc. the television station group of the Washington Post Company. During a 14-year career at Post-Newsweek, she served in sales positions at WFSB-TV, Hartford and KPRC-TV, Houston, before becoming general manager of WKMG-TV, Orlando. Among her accomplishments at the Post-Newsweek group, she oversaw the creation, development and implementation of a major television environmental campaign, “Get Down to Earth,” which was nominated for a national EMMY Award. Prior to joining Post-Newsweek, Keefe served as an account executive and then as a sales manager for MMT Sales, Inc., a leading television ad-sales “rep” firm. She began her career at Young & Rubicam, rising to the position of spot broadcast buyer. Kathleen is a graduate of Trinity College in Washington, D.C., She currently serves as a member of the Board of Directors of the Television Bureau of Advertising, the Broadcast Education Association and the International Radio and Television Society. She also serves as the Vice Chairman for the IRTS Foundation Board. She also has acted as a director or advisor for numerous civic, charitable and industry organizations including Give Kids the World, Florida Hospital, American Red Cross, United Way, Galleria (Houston) Chamber of Commerce, Houston Advertising Federation, and New England Broadcasters Association.  |
The Broadcast Education Association is pleased to have Kathleen Keefe, Vice-President of Sales for Hearst-Argyle Television, as its BEA2005 Industry Keynote Speaker. The "BEA2005 50th Anniversary Plenary" session will take place on Saturday, April 23 at 10:30.