The Digital Content Producer updates KELOLAND.com, curating high-performing content and reviews homepage layouts based on data. This person helps to report and edit news — from quick-hit local stories to breaking developments and enterprise reports. This role will work on building a loyal local and regional audience by being responsive to traffic patterns and audience interest.<\/p>\n\n\n\n
Position Responsibilities:<\/p>\n\n\n\n
\u00b7 Curate and aggregate a steady stream of interesting content packaged and promoted in a way that generates engagement and repeat site visitation<\/p>\n\n\n\n
\u00b7 Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories while always on the hunt for exclusive and or trending content that will grow engagement and drive traffic<\/p>\n\n\n\n
\u00b7 Some schedule flexibility<\/p>\n\n\n\n
\u00b7 Excellent at writing and testing headlines to grow audience and engagement<\/p>\n\n\n\n
\u00b7 Prioritize packaging content that grows audience loyalty and time on site, using headline testing, metric tools and observed patterns to guide decision making<\/p>\n\n\n\n
\u00b7 Understand different ways to tell a story, particularly choosing great photos and producing short videos<\/p>\n\n\n\n
\u00b7 Evaluate website traffic trends to make decisions on daily content needs and longer-term content curation<\/p>\n\n\n\n
\u00b7 Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content and create opportunities to market web content on broadcast<\/p>\n\n\n\n
\u00b7 Promote and distribute news content on social media and email newsletters<\/p>\n\n\n\n
Skill\/ Experience Requirements<\/p>\n\n\n\n
\u00b7 Bachelor\u2019s Degree<\/p>\n\n\n\n
\u00b7 2 years of experience in digital content and journalism<\/p>\n\n\n\n
\u00b7 Clever headline writer that gets readers to click<\/p>\n\n\n\n
\u00b7 Strong multi-tasking abilities while under deadline pressure<\/p>\n\n\n\n
\u00b7 Organized, technical problem solver and quick decision maker<\/p>\n\n\n\n
\u00b7 Capable of pitching, researching, interviewing and writing original news articles<\/p>\n\n\n\n
\u00b7 Knowledge of SEO best practices and AP Style<\/p>\n\n\n\n
\u00b7 Enjoys working in teams and has excellent interpersonal skills<\/p>\n\n\n\n
\u00b7 Ease with\/ability to learn new technology independently and quickly<\/p>\n\n\n\n
\u00b7 Strong communicator<\/p>\n\n\n\n
\u00b7 Some schedule flexibility (nights, weekends)<\/p>\n\n\n\n
\u00b7 Regularly meets measurements of success<\/p>\n\n\n\n
\u00b7 Strong understanding of Google Analytics; Chartbeat experience a plus<\/p>\n\n\n\n
\u00b7 Proficiency in WordPress or similar CMS, Adobe Creative Cloud (Express and Photoshop) a plus<\/p>\n\n\n\n
Typical day<\/p>\n\n\n\n
Digital Content Producer will attend local editorial meetings as needed\/assigned. Producer will have familiarity with local, regional and national content. Data will be used to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement. Producer will serve as editor for optimizing headlines and thumbnail images for click through\/open rate. The hours do include weekends, which means this role has a good mix of time working with others and independent work. Producer will communicate successes across the team and the regional group to maximize traffic wins.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Digital Content Producer updates KELOLAND.com, curating high-performing content and reviews homepage layouts based on data. This person helps to report and edit news — from quick-hit local stories to breaking developments and enterprise reports. This role will work on building a loyal local and regional audience by being responsive to traffic patterns and audience […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[68],"tags":[51],"class_list":["post-7374","post","type-post","status-publish","format-standard","hentry","category-professional-job-postings","tag-south-dakota"],"_links":{"self":[{"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/posts\/7374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/comments?post=7374"}],"version-history":[{"count":1,"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/posts\/7374\/revisions"}],"predecessor-version":[{"id":7375,"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/posts\/7374\/revisions\/7375"}],"wp:attachment":[{"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/media?parent=7374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/categories?post=7374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beaweb.org\/JB\/wp-json\/wp\/v2\/tags?post=7374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}