Bring your Product Management background and industry expertise to Shure and help us grow one of our most exciting markets – Broadcast!
In this role, you will champion the development of new products for Broadcast market segments. You will work with customers, all levels of Engineering, and all functions within Global Marketing and Sales to build a shared understanding around critical customer needs.
Represents the Global Marketing and Sales Division during product development projects, ensuring that product attributes will create a positive end user value proposition.
Initiates and participates in market research to define target segments and product positioning for new product development efforts.
Writes detailed functional requirements for product development teams, ensuring the development team has clarity on the measures of success in meeting requirements, which include technical specifications if necessary.
Provides forecast and pricing analysis and recommendations to key stakeholders in the Company’s business units.
Formulates and communicates the value proposition to the Company global marketing teams.
Executes timely Alpha and Beta testing with end users and analyzes findings to determine the appropriate course of action.
Reviews user documentation for accuracy regarding product features, proper usage, and expected performance.
Provides internal training regarding operation, performance, usage environments, and ordering convention on products prior to launch and serves as the product champion at trade exhibitions during launch.
Maintains expert knowledge of the worldwide market for competitive products, and maintain contact with end users to validate requirements for products, based on competitive offerings and existing Shure products.
Bachelor’s degree in Marketing or related field. Graduate coursework is desirable.
Minimum of 8 years of wide-ranging experience in marketing or product management of a technical product with responsibility for results, including costs and methods.
Broadcast and/or Media Production industry experience preferred
Knowledge of audio systems strongly preferred
Demonstrated ability working on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends.
Demonstrated experience in determining the best use of resources to meet goals of assignments received in the form of objectives.
Able to lead cooperative efforts among members of project teams.
Able to follow processes and operational policies in selecting methods and techniques for obtaining solutions.
Able to develop and administer schedules and establish performance requirements
Ability to travel 25%
Excellent critical listening, analytic, and writing skills
Fluency in Microsoft Office software and internal IT systems