THE TIME WARNER MEDIALAB | NEW YORK CITY, NY | JULY 23 – 24, 2012
SEMINAR OVERVIEW
The Time Warner MediaLab, located within Time Warner Center on New York's Columbus Circle, provides an unprecedented destination for testing engagement throughout the entire consumer experience. The facility offers different everyday settings for conducting studies including a 50–seat theater, an in–home style living room, a consumer retail area with a mock checkout, an eye–tracking station and gaming stations, all observable live by researchers both at the lab and around the world.
The lab incorporates testing for consumer emotion through biometric monitoring devices that measure a participant's physiological responses to content. The center's virtual testing room is configured for eye–tracking studies that test the effectiveness of content and ads on PC/web, television and mobile devices.
SEMINAR SCHEDULE
Seminar Schedule: Seminar includes but is not limited to the following tentative schedule… View the full Agenda
MONDAY, JULY 23
11:45 am - 12:45 pm Lunch
12:45 pm - 5:00 pm Opening Remarks & Presentations | Market Research, Analysis & Planning
5:00 pm – 6:00 pm Happy Hour in NYC
6:00 pm Dinner on your own
TUESDAY, JULY 24
9:00 am - 9:50 am Continental Breakfast
9:50 am - Noon Presentations | Warner Bros. Research & Insights
12:00 pm - 1:00 pm LUNCH
1:00 pm - 3:00 pm Presentations | Global Consumer & Worldwide Recruitment
3:00 pm Conclude
