Spotlight: Balancing Form and Content
BEA 2010, April 15-17th, Las Vegas, NV

Everyone involved in the media world, in teaching, research or industry practice, walks the line of balance between the elements of form and content. In a general sense, form is about the shape and structure of something as distinguished from the content, the information contained in the form. In Broadcasting, we are all aware of the balance between the shape and structure of our media and how the content itself will be used. We agonize over the technology that will shape and structure our content, and then analyze how we want the content to be delivered and used but also how it is received and used. Aesthetic choices, budget constraints, and audience interests pull at both. Choosing "Balancing form and content" as the 2010 program spotlight would allow BEA members from all interest divisions to choose an aspect of the balancing act to mull over, edit, and expand as it relates to past, present and future media.