; |
Welcome to BEA's Sports Division, established in April 2008. For a
long time sports wore the tag of the "toy store." No serious
study of the media could include a look at sports. But, times have changed.
Academics as well as non-academics have seen that, for better or worse,
sports are an essential element of U.S. and worldwide culture. This
has led to a surge in academic organizations that recognize and embrace
sports as a legitimate intellectual pursuit. A number of academic journals
have been developed all devoted to sports, and schools that have sports-related
classes, and even majors, are growing in number as we speak. All of
those things helped spur BEA to begin a Sports Division.