BEA2012 Research Symposium
Sunday, April 15, 2012
Las Vegas, Nevada
Media Management and Economics Research in a Transmedia Environment
The 2012 Broadcast Education Research Symposium, “Media Management and Economics Research in a Transmedia Environment” is to be held April 15 in conjunction with the BEA annual convention.
Management and economics issues are the foundations of every media enterprise. Historically, media management and economics focused on single firms and industries. In the 21st century, the media industries are engaged in developing content across multiple platforms and are engaged in multiple industries, often in partnerships with competitors.
As the media industries are undergoing transformation, the term “transmedia” is used in the call for papers for this research symposium to invite papers that explore new approaches to studying media management and economics. Possible topics include new theoretical or methodological investigations; case studies of innovative media companies engaged in transmedia; business models in a transmedia environment; strategic approaches to transmedia; and new media forms such as social media and mobile media and their managerial and economic issues.
Symposium Program
Media Management and Economics: Research from Senior Scholars
Alan B. Albarran, University of North Texas. “Media Management and Economics Research: The First 75 Years”
Michael O. Wirth, University of Tennessee and Ron Rizzuto, University of Denver. “Future Prospects for Cable Telecommunications in an Over the Top World”
Richard A. Gershon, Western Michigan University. “Innovation Failure: A Case Study Analysis of Eastman Kodak and Blockbuster Video”
Moderator: Alan B. Albarran, University of North Texas
MME Research: Perspectives from Junior Scholars
J. Sonia Huang, National Chiao Tung University & Wei-Ching Wang, National Taiean Normal University. “Application of the Long Tail Economy in the Online News Market in Taiwan: Civic Participation Matters.”
Jiyoung Cha, University of North Texas. “Order of Market Entry: Examining First Mover Advantages Among Social Networking Sites"
Guosong Shao, Nanjing University of Finance & Economics, China; Yingping Wei, Renmin University of China; Jingan Yuan, Southwestern University of Finance & Economics, China; Chunhua Zhang, Nanjing University of Finance & Economics, China. “Responding to Systematic Reform, market Change and Technological Innovation: China’s Book Publishing Industry in Rapid Transformation”
Rachel Davis Mersey, Northwestern University. “An Argument for News Media Managers to Direct and Use Audience Research”
Moderator: Jiyoung Cha, University of North Texas
Latin American and Hispanic MME Research
Maria Elena Gutierrez and Josefina Santana Vilegas, Panamericana Universidad, Guadalajara, Mexico. “Digital Convergence in the Mexican Media Industry”
German Arango, La Sabana Universidad, Bogota, Colombia. “A Case Study on Media Diversification: Caracaol and RCN. Beyond the Traditional Business Model”
Julian Rodriguez, University of Texas-Arlington. “Twitter Use among English and Spanish Language Television Stations: A Traffic and Content Analysis of Dallas-Fort Worth Local Television Twitter Accounts”
Gabe Otteson, Jessica Perrillat, & Alan B. Albarran, University of North Texas. “The State of Spanish Language Media 2012”
Moderator: Julian Rodriguez, University of Texas-Arlington
Media Management Issues for New Media/Transmedia
Harsh Taneja & Heather Young, Northwestern University. “Adoption of the Internet in the Television Industry: Exploring Diffusion of an Inefficient Innovation.
Joy Chavez Maypaye, University of Alaska-Anchorage. “Local TV News and the Transmedia Experience: The Role of Parasocial Interaction in the Online Social Distribution of News”
Craig A. Stark, Susquehanna University. “Managing and Financing Small-Budget Transmedia Production: The Case of Norwegian Recycling”
Moderator: Alan B. Albarran, University of North Texas
For more information on the Symposium or to get involved email Symposium Chair Alan Albarran.